Brand Guidelines
Logo
Contents
01
Intro
02
Primary Logo Lock-up
03
Symbol and Wordmark
04
Placement and Sizing
05
Logo Do Nots
06
Partnerships
01
Intro
Our logo lock-up is at the center of our visual identity.
It’s a forward facing, dynamic symbol with movement at it’s core, and represents our brand positioning in visual form.
It’s simplicity and strength make it a distinct and recognizable asset that we use proudly across all communications.
Download Logos
02
Primary Logo Lock-up
A symbol of motion and intent, the pliability logo is a core expression of our brand’s identity. It captures our commitment to forward momentum—fluid, precise, and focused. The lock-up unites our dynamic symbol with a confident wordmark, creating a clear and recognizable signature across all touchpoints. Consistent application of this logo ensures clarity, impact, and brand integrity across every medium.
03
Primary Logo Lock-up
Symbol
Wordmark
Clear space:Minimum Width: 25mm / 50px
Clear space:Minimum Width: 15mm / 20px
04
Primary Logo Lock-up
Left Aligned Logo
Centered Logos
Size: 4 Columns Wide
Symbol Size: 2 Columns Wide Wordmark Size: 4 Columns Wide
05
Logo Do Nots
Our logo is a precise expression of who we are—forward-facing, confident, and clean. To protect its integrity, it should never be modified, rearranged, or distorted. These simple rules ensure that no matter where our brand shows up, it always speaks with one consistent voice.
1.
2.
3.
Don’t place our symbol after our wordmark, we’re a forward facing brand where the symbol always leads the way.
Don’t rotate our logo, our symbol does the job of conveying movement
Don’t stretch, skew or condense out logo.
4.
5.
3.
Do not resize the mark.
Do not outline the logo.
Do not add gradients to the logo.
06
Partnerships
Partnerships are an extension of our brand, and our logo should appear with clarity, respect, and balance in all co-branded environments.
When paired with another brand, the pliability logo maintains its integrity through consistent spacing, sizing, and alignment. These simple rules ensure visual harmony and reinforce our identity—while honoring the strength of the partnership itself.
pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.
Brand Guidelines
Logo
Contents
01
Intro
02
Primary Logo Lock-up
03
Symbol and Wordmark
04
Placement and Sizing
05
Logo Do Nots
06
Partnerships
01
Intro
Our logo lock-up is at the center of our visual identity.
It’s a forward facing, dynamic symbol with movement at it’s core, and represents our brand positioning in visual form.
It’s simplicity and strength make it a distinct and recognizable asset that we use proudly across all communications.
Download Logos
02
Primary Logo Lock-up
A symbol of motion and intent, the pliability logo is a core expression of our brand’s identity. It captures our commitment to forward momentum—fluid, precise, and focused. The lock-up unites our dynamic symbol with a confident wordmark, creating a clear and recognizable signature across all touchpoints. Consistent application of this logo ensures clarity, impact, and brand integrity across every medium.
03
Primary Logo Lock-up
Symbol
Wordmark
Clear space:Minimum Width: 25mm / 50px
Clear space:Minimum Width: 15mm / 20px
04
Primary Logo Lock-up
Left Aligned Logo
Centered Logos
Size: 4 Columns Wide
Symbol Size: 2 Columns Wide Wordmark Size: 4 Columns Wide
05
Logo Do Nots
Our logo is a precise expression of who we are—forward-facing, confident, and clean. To protect its integrity, it should never be modified, rearranged, or distorted. These simple rules ensure that no matter where our brand shows up, it always speaks with one consistent voice.
1.
2.
3.
Don’t place our symbol after our wordmark, we’re a forward facing brand where the symbol always leads the way.
Don’t rotate our logo, our symbol does the job of conveying movement
Don’t stretch, skew or condense out logo.
4.
5.
6.
Do not resize the mark.
Do not outline the logo.
Do not add gradients to the logo.
06
Partnerships
Partnerships are an extension of our brand, and our logo should appear with clarity, respect, and balance in all co-branded environments.
When paired with another brand, the pliability logo maintains its integrity through consistent spacing, sizing, and alignment. These simple rules ensure visual harmony and reinforce our identity—while honoring the strength of the partnership itself.
pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.
Brand Guidelines
Logo
Contents
01
Intro
02
Primary Logo Lock-up
03
Symbol and Wordmark
04
Placement and Sizing
05
Logo Do Nots
06
Partnerships
01
Intro
Our logo lock-up is at the center of our visual identity.
It’s a forward facing, dynamic symbol with movement at it’s core, and represents our brand positioning in visual form.
It’s simplicity and strength make it a distinct and recognizable asset that we use proudly across all communications.
Download Logos
02
Primary Logo Lock-up
A symbol of motion and intent, the pliability logo is a core expression of our brand’s identity. It captures our commitment to forward momentum—fluid, precise, and focused. The lock-up unites our dynamic symbol with a confident wordmark, creating a clear and recognizable signature across all touchpoints. Consistent application of this logo ensures clarity, impact, and brand integrity across every medium.
03
Symbol and Wordmark
Symbol
Wordmark
Clear space:Minimum Width: 25mm / 50px
Clear space:Minimum Width: 15mm / 20px
04
Placement and Sizing
Left Aligned Logo
Centered Logos
Size: 4 Columns Wide
Symbol Size: 2 Columns Wide Wordmark Size: 4 Columns Wide
05
Logo Do Nots
Our logo is a precise expression of who we are—forward-facing, confident, and clean. To protect its integrity, it should never be modified, rearranged, or distorted. These simple rules ensure that no matter where our brand shows up, it always speaks with one consistent voice.
1.
2.
3.
Don’t place our symbol after our wordmark, we’re a forward facing brand where the symbol always leads the way.
Don’t rotate our logo, our symbol does the job of conveying movement
Don’t stretch, skew or condense out logo.
4.
5.
6.
Do not resize the mark.
Do not outline the logo.
Do not add gradients to the logo.
06
Partnerships
Partnerships are an extension of our brand, and our logo should appear with clarity, respect, and balance in all co-branded environments.
When paired with another brand, the pliability logo maintains its integrity through consistent spacing, sizing, and alignment. These simple rules ensure visual harmony and reinforce our identity—while honoring the strength of the partnership itself.
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pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.