Brand Guidelines
Color System
Contents
01
Intro
02
Primary Brand Colors
03
Usage
04
Secondary Brand Colors
05
Examples
01
Intro
The brand’s primary color palette is intentionally minimal, keeping things clean and direct to reflect our values of being authentic and never over exaggerating. When we want to add more punch and energy to our communications, we turn to the bold, vibrant colors for a sportier, more dynamic feel.
02
Primary Color Pallette
Our primary color palette is minimalist, bold,
and confident. When we want to inject more sporting energy into a design, we turn to our secondary palette.
03
Primary Brand Colors
Black
Hex: #000000
White
Hex: #FFFFFF
Yellow
Hex: #EDFD3A
04
Secondary Brand Colors
Designed for the modern athlete and wellness seeker, these colors are bold yet breathable, energetic yet elegant.
Orange
Hex: #FF8843
Red
Hex: #FF4343
Yellow
Hex: #EDFD3A
Green
Hex: #9ADA81
Blue
Hex: #6667FF
Violet
Hex: #843DFF
05
Examples
pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.
Brand Guidelines
Color System
Contents
01
Intro
02
Primary Brand Colors
03
Usage
04
Secondary Brand Colors
05
Examples
01
Intro
The brand’s primary color palette is intentionally minimal, keeping things clean and direct to reflect our values of being authentic and never over exaggerating. When we want to add more punch and energy to our communications, we turn to the bold, vibrant colors for a sportier, more dynamic feel.
02
Primary Color Pallette
Our primary color palette is minimalist, bold, and confident. When we want to inject more sporting energy into a design, we turn to our secondary palette.
03
Primary Brand Colors
Black
Hex: #000000
White
Hex: #FFFFFF
Yellow
Hex: #EDFD3A
04
Secondary Brand Colors
Designed for the modern athlete and wellness seeker, these colors are bold yet breathable, energetic yet elegant.
Orange
Hex: #FF8843
Red
Hex: #FF4343
Yellow
Hex: #EDFD3A
Green
Hex: #9ADA81
Blue
Hex: #6667FF
Violet
Hex: #843DFF
05
Examples
pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.
Brand Guidelines
Color System
Contents
01
Intro
02
Primary Brand Colors
03
Usage
04
Secondary Brand Colors
05
Examples
01
Intro
The brand’s primary color palette is intentionally minimal, keeping things clean and direct to reflect our values of being authentic and never over exaggerating. When we want to add more punch and energy to our communications, we turn to the bold, vibrant colors for a sportier, more dynamic feel.
02
Brand Colors
Our primary color palette is minimalist, bold, and confident. When we want to inject more sporting energy into a design, we turn to our secondary palette.
03
Primary Brand Colors
Black
Hex: #000000
White
Hex: #FFFFFF
Yellow
Hex: #EDFD3A
04
Secondary Brand Colors
Designed for the modern athlete and wellness seeker, these colors are bold yet breathable, energetic yet elegant.
Orange
Hex: #FF8843
Red
Hex: #FF4343
Yellow
Hex: #EDFD3A
Green
Hex: #9ADA81
Blue
Hex: #6667FF
Violet
Hex: #843DFF
05
Examples
Typography
Home
pliability Brand Guidelines
Version 1.0
Questions? Please contact:
pliability, LLC © 2015-2026. All rights reserved.